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Connor-McClure Insurance Services, LLC
What is liquor liability insurance?
Liquor liability insurance is a specialized commercial insurance designed for businesses that serve, sell, or distribute alcohol. This policy protects companies from potential financial losses arising from incidents involving intoxicated customers, including bodily injury or property damage. In New Jersey, where alcohol-serving establishments are frequent, liquor liability insurance can help safeguard businesses from the financial and legal risks linked to alcohol consumption by patrons.

What does liquor liability insurance cover?
Liquor liability insurance in New Jersey covers several types of incidents, including but not limited to:
- Bodily injury – If an intoxicated customer causes a physical injury to another individual, your liquor liability insurance may help cover associated medical costs, lost wages, and legal fees if the injured party sues.
- Property damage – Alcohol-related incidents may lead to accidental property damage. For example, an intoxicated customer might damage another person’s belongings, which could lead to legal action. This insurance may cover repair or replacement costs as well as any legal fees.
- Legal fees – If your business faces a lawsuit due to an alcohol-related incident, liquor liability insurance will help cover the legal costs associated with your defense, regardless of the outcome.
- Assault and battery – Many policies include assault and battery coverage, which is essential for establishments where alcohol consumption is high. This coverage is critical in New Jersey, where assault claims may lead to significant legal expenses and settlement costs.
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Can seasonal establishments, like shore bars, obtain liquor liability insurance for part of the year?
Yes, seasonal establishments such as shore bars may obtain liquor liability insurance on a part-time or seasonal basis. Many insurers offer flexible policies that align with the operational periods of businesses, allowing seasonal establishments in New Jersey to stay protected during their peak months. These policies ensure coverage only when the business is open, which may help lower insurance costs while still providing essential protection against liability risks.
How can New Jersey businesses obtain liquor liability insurance?
Reach out to the independent agents at Connor-McClure Insurance Services for a fast quote on liquor liability insurance in New Jersey. With in-depth knowledge of local regulations and extensive experience in the industry, our agents can help you find a policy tailored to your establishment’s unique needs, whether you run a bar, restaurant, or seasonal venue. Protect your business from potential liabilities with comprehensive coverage designed to keep you compliant and financially secure.

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